The Bud Light Boycott Is Working, Why?

[BigMoose]

And now.. the FROGS campaign.. one of the best beer ad campaigns in history.

 

[KMaC]

Costco may be discontinuing Bud Light sales. No announcement from Costco but they have an asterisk on shelf price card that has been used to denote discontinued items in the past.

https://currently.att.yahoo.com/finance/news/costco-just-planted-death-star-133000145.html
Quote from article...
"Now the star is being spotted over cans of Bud Light. “Is it just me…Or am I the only one who noticed that Costco has applied their infamous 'Star of Death' on Bud Light being sold!” said one Twitter user.

Shoppers believe it means the Bud Light cans could soon be taken off Costco’s shelves."

 

[DadSmith]

Charles Barkley delivers heated comments on Bud Light controversy over transgender influencer: 'F*** you!'

Outspoken NBA legend Charles Barkley delivered heated remarks about the Bud Light controversy regarding the popular beer brand partnering with transgender activist Dylan Mulvaney. The Bud Light boycott has raged on since April after the former top-selling beer brand partnered with LGBTQ...

www.theblaze.com

 

[Ingomike]

“One reason boycotts fail is that major institutions generally avoid taking stances that are guaranteed to make a lot of people very mad. Yet, Twitter Brain convinced a lot of corporate bosses that controversial progressive views were actually quite mainstream. This might explain why Bud Light tried to partner with a trans influencer even though its customer demographic is roughly the opposite of Mulvaney’s “wacky Audrey Hepburn” persona — and triggered a strong enough emotional response to sustain at least three months of boycott.”

The media, social media, and probably their college indoctrinated kids have skewed the worldview of those in the C-suite bubble into believing that that the bud light trans deal was purely mainstream.

Then in the perfect storm, the negative comments of the marketing people about their customers come to light after the out of touch partnership with not just a trans, a guy that claims to be a little girl, a product that is highly competitive and options are readily available, a public getting fed up with how far this is going after years of trying to get along.

Also, do not discount the effect of Musk owning Twitter, most of the tweets posted on this topic wouldn’t have ever been out there under the old regime.

https://www.washingtonpost.com/opinions/2023/07/10/conservative-boycotts-twitter-social-media-progressives/

 

[Ingomike]

 

[gorge]

Those arms look rather...not straight. So it makes perfect sense who Bud is advertising to.

 

[jamil]

I mean I’m starting to see a chink in the armor perhaps. I think people care more about appearing to be participating in the boycott but succumbing to the financial practicalities. I saw some dudes carrying out several six packs of budd light in stroh’s containers. As soon as they got outside there was another dude with a cooler. They packed them in tight and went on their way. That sale price is just too tempting to pass up I guess.

 

[Ingomike]

I mean I’m starting to see a chink in the armor perhaps. I think people care more about appearing to be participating in the boycott but succumbing to the financial practicalities. I saw some dudes carrying out several six packs of budd light in stroh’s containers. As soon as they got outside there was another dude with a cooler. They packed them in tight and went on their way. That sale price is just too tempting to pass up I guess.

But it can only be cheap for a very limited time.

 

[Expat]

I heard it is useful for getting funky tastes out of your mouth. I guess that makes sense.

 

[Ingomike]

Still loving it…

Bud Light Sales Crumble, Yuengling Makes Huge Jump & We Now Have A Race For America's Top Beer

Sales of Bud Light took another dive this week, while Yuengling made a staggering jump as the race for America's top-selling beer heats up.

www.outkick.com

 

[Ingomike]

Not All Boycotts are Equal

"The more expensive it is to boycott, the less likely the boycott will succeed. What affects the costs of participating in a boycott? The answers to this question are simple: time, money, and quality." ~ Ramon DeGennaro

www.aier.org

 

[actaeon277]

Not All Boycotts are Equal

"The more expensive it is to boycott, the less likely the boycott will succeed. What affects the costs of participating in a boycott? The answers to this question are simple: time, money, and quality." ~ Ramon DeGennaro

www.aier.org

Duh

 

[Ingomike]

Duh

But did you read why? This lays out what comes together to make a boycott work

 

[Bugzilla]

 

[JEBland]

AB-Inbev to sell 8 brands, including Shock Top and Breckenridge:

Anheuser-Busch to Sell Off Eight Beer, Beverage Brands amid Falling Bud Light Sales | National Review

Last week, Anheuser-Busch reported a drop in sales and profit in the last quarter.

www.nationalreview.com

 

[TheGrumpyGuy]

AB-Inbev to sell 8 brands, including Shock Top and Breckenridge:

Anheuser-Busch to Sell Off Eight Beer, Beverage Brands amid Falling Bud Light Sales | National Review

Last week, Anheuser-Busch reported a drop in sales and profit in the last quarter.

www.nationalreview.com

Ooooh! Ooooh! I got dibs on the Shock Top!

 

[Mgderf]

AB-Inbev to sell 8 brands, including Shock Top and Breckenridge:

Anheuser-Busch to Sell Off Eight Beer, Beverage Brands amid Falling Bud Light Sales | National Review

Last week, Anheuser-Busch reported a drop in sales and profit in the last quarter.

www.nationalreview.com

Just heard this on Jessie Kelly show.
He listed quite a number of brands being sold off, most I didn't recognize.
It was probably 8 or 10 brands he ran off.
AB is feeling a pinch.

 

[Phil502]

AB will probably be asking for Government Assistance soon. Big Joe can try to start creating a Broken Woken Fund.

 

[gorge]

AB-Inbev to sell 8 brands, including Shock Top and Breckenridge:

Anheuser-Busch to Sell Off Eight Beer, Beverage Brands amid Falling Bud Light Sales | National Review

Last week, Anheuser-Busch reported a drop in sales and profit in the last quarter.

www.nationalreview.com

 

[sixGuns]

I'm not trying to rain on the parade, but despite the boycott, AB InBev still made money.

AB InBev 2023 2nd Quarter Earnings

When a few people/hedgefunds own everthing I don't think boycotts work the way we think they do.