The Bud Light Boycott Is Working, Why?

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  • Shadow01

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    These corporations believe they can continue and survive by black rock alone. There doesn’t need to be a product to continue making a profit.
     

    Hoosier Carry

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    Ingomike

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    And while calls to steer clear of Bud Light are apparently working and having a "shocking" impact on the product's sales, the beer is only one of dozens of drinks and brands owned by Anheuser-Busch. For those who've been boycotting Bud Light, they may have unintentionally still been handing money to its parent company through one of these other products. If you're one of the apparently numerous Americans putting Bud Light on your do not buy list, there are a lot more Anheuser-Busch brands to add.

    In addition to Bud Light and Budweiser offerings, Anheuser-Busch owns Kona Brewing Co., Michelob Ultra, Stella Artois, Estrella Jalisco, Busch, Natural Light, Landshark Lager, Presidente, Hoegaarden, Shock Top, Bass Pale Ale, Beck's, and Boddington's Pub Ale. If you've bought those beers, you've supported Bud Light's parent company. But Anheuser-Busch's reach doesn't end there.

    The company's "Beyond Beer roster includes hard seltzers, canned wines, canned cocktails, and more," according to its "family of brands" list. BABE Rosé and canned wines are also owned by Anheuser-Busch, as are Cutwater Spirits canned cocktails, Hiball energy drinks, NUTRL vodka seltzers, Bon Viv spiked seltzers, Boxology wine margaritas, and RITAS sparkling margaritas. Again, if you've bought those drinks, you've supported Bud Light's parent company.

     

    Ingomike

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    NYP reported:

    To make matters worse, Bud Light’s woes recently appear to have “infected” its sister brands at Anheuser Busch, according to Bump Williams, whose eponymous consulting firm crunched the latest numbers from NielsenIQ.

    Sales of Michelob Ultra — the nation’s No. 3 beer last year — were down by 4.3% in the week ended July 1 while Busch Light sales were down 8.5%, according to the Bump Williams Consulting and NielsonIQ data.

    “Budweiser trends have been slipping for a very long time, but it’s the Michelob Ultra negative numbers and now Busch Light negative trends that are most alarming to me,” Williams told The Post. “They were very healthy prior to April 1.”
     

    Bugzilla

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    NYP reported:

    To make matters worse, Bud Light’s woes recently appear to have “infected” its sister brands at Anheuser Busch, according to Bump Williams, whose eponymous consulting firm crunched the latest numbers from NielsenIQ.

    Sales of Michelob Ultra — the nation’s No. 3 beer last year — were down by 4.3% in the week ended July 1 while Busch Light sales were down 8.5%, according to the Bump Williams Consulting and NielsonIQ data.

    “Budweiser trends have been slipping for a very long time, but it’s the Michelob Ultra negative numbers and now Busch Light negative trends that are most alarming to me,” Williams told The Post. “They were very healthy prior to April 1.”
    link to the above
     

    BigMoose

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    I have been pissed and stopped buying anything Anheuser-Busch since 2008, when the multinational holding company came in took it over in a hostile takeover.

    What have they done? They have destroyed and whittled down an American Institution. They destroyed a Family-owned business.
    They stopped sponsoring a lot of racing events. (And other similar things). Bud sponsorship was an Institution in motorsports..
    They shut down the company owned railroad in St Louis.
    They cheapened the products.

    I remember when Bud had advertising campaigns that were just plain GOLD. Just plain good ideas.
    The frogs
    The wassup
    The pengiuns
    Clydesdale Football
    etc
    You really used to look forward to Bud adds.

    Now? Some of the most short-sighted marketing decisions known to man..

    Yes my how things change..

    Screw InBev, buy Yeungling!
     
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