Actually, the whole idea that Angiest List is broke is a huge fallacy. I know current and former people over there. They are far from broke. They don't post a profit because every dollar gets reinvested into marketing to increase the user base. When they turn off marketing, the place prints money.
The simpletons assume that if a company doesn't post a profit, they must be broke!
That said, it's still a shady company that preys on the elderly who have a harder time canceling their account and forcing people who want to cancel to mail in a letter.
If that's the case, then they've done a good PR job of bamboozling the Indiana taxpayer.
Either way, this is unacceptable behavior for an Indiana-based business.
As for these boycotts, I'm not surprised at the politicians and organizations that are blowing with the PR wind. I don't for 1 second believe the truly profitable companies are giving up $$ to make an altruistic statement.
For an Indiana-based company, it's not even a good PR move. Your best "move" is to continue not to discriminate, and perhaps suggest political change. Abandoning your employees in Indiana would include some gay employees, presuming you weren't discriminating in your hiring.