My pre-work work this morning inspired me to imagine a conversation between an older and younger Chrysler engineer.
The Thing
So, Kevin, Let’s see what you’ve been working on since you been here at Chrysler.
-----I’ve been designing the engine compartment of the new Ram 1500 pickup. Here are the drawings.
OK…these look pretty good…..but where’s the “thing”?
-----The “thing”? What “thing”?
Yes, the “thing”. The “thing” that makes a Chrysler a Chrysler.
----- I'm confused....
Kevin, you see, we here at Chrysler have a certain reputation to uphold. The old Chrysler Corporation, Daimler-Chrysler, Fiat-Chrysler, now Stellantis….there has always been the “thing”. The “thing” that sets Chrysler apart. You used to see all over, in and through every Chrysler product, but now it barely exists…but we still need the “thing”.
-----I’m not sure I understand.
You will Kevin, you will. I’ll give you an example. Let’s look at these drawings…. See, you put the oil filter right there in the open where anyone can get to it easily.
-----Yeah…doesn’t that make sense?
Make sense? Sure it makes sense, but that’s not the point. The body on this thing won’t rust to powder in 5 years. The engine itself makes great power and won’t throw a rod at 60,000 miles. The interior is attractive and well laid out. The headliner will even stay attached to the ceiling beyond its first winter. So, then, what makes this Ram 1500 undeniably a Chrysler?
-----I think I get it. What if I move the oil filter from there, to right above the power steering rack where someone can just barely reach it from one mysterious angle, but even then, there’s no way to get it off without spilling oil on himself and everything else? Anyone who tries to change the oil will curse the day the engineer who designed it was born.
Kevin, I think you’re going to have a bright future at Chrysler.
-----The “thing”?
The “thing”.
The Thing
So, Kevin, Let’s see what you’ve been working on since you been here at Chrysler.
-----I’ve been designing the engine compartment of the new Ram 1500 pickup. Here are the drawings.
OK…these look pretty good…..but where’s the “thing”?
-----The “thing”? What “thing”?
Yes, the “thing”. The “thing” that makes a Chrysler a Chrysler.
----- I'm confused....
Kevin, you see, we here at Chrysler have a certain reputation to uphold. The old Chrysler Corporation, Daimler-Chrysler, Fiat-Chrysler, now Stellantis….there has always been the “thing”. The “thing” that sets Chrysler apart. You used to see all over, in and through every Chrysler product, but now it barely exists…but we still need the “thing”.
-----I’m not sure I understand.
You will Kevin, you will. I’ll give you an example. Let’s look at these drawings…. See, you put the oil filter right there in the open where anyone can get to it easily.
-----Yeah…doesn’t that make sense?
Make sense? Sure it makes sense, but that’s not the point. The body on this thing won’t rust to powder in 5 years. The engine itself makes great power and won’t throw a rod at 60,000 miles. The interior is attractive and well laid out. The headliner will even stay attached to the ceiling beyond its first winter. So, then, what makes this Ram 1500 undeniably a Chrysler?
-----I think I get it. What if I move the oil filter from there, to right above the power steering rack where someone can just barely reach it from one mysterious angle, but even then, there’s no way to get it off without spilling oil on himself and everything else? Anyone who tries to change the oil will curse the day the engineer who designed it was born.
Kevin, I think you’re going to have a bright future at Chrysler.
-----The “thing”?
The “thing”.