I doubt the public cares if banks lobby the feds to make life difficult for their Zelle competitors…
This is the information age. It doesn't cost much to turn favor away from one business to another, as long as there is competition.
Outside examples; A lot of us would favor the companies that don't at least openly neglect our interests. I'll give my money to those who aren't supporting anti-gun or BLM, if there is a choice.