I have been considering getting a Maverick for the last year or so, but every time I go to order one, Ford is backed up and not accepting new orders. I finally sold my F-150 super cab 4x4 last year because I never drove it (14 mpg average) and I bought and sold it at the right time so I made a killing selling it when prices were at their highest.Ridgeline and Maverick I'd say compete in the same space of compact trucks. As "trucks", they have the least payload, room, tow capacity. So fewer things you can do with it.
I live out in the country so a trip to the grocery store for me is about 25 miles, so I am thinking of getting a hybrid because those little Mavericks are getting around 40 miles to the gallon. I always liked the little Rangers and S-10 trucks back in the day, and I think Ford is trying to recapture the magic of those small trucks.