Appeasing the mob is more important than business.
Is it just me but ever since Obergfeld, it seems companies have raced each other to the podium to proclaim their allegiance to every social justice cause they believe is rising to prominence. Their CEOs put out policy statements on how they're going to support it, they join task forces to over see the necessary societal changes "desperately needed", donate obscene amounts of money to show they're putting skin in the game, and their commercials pander to the cause they think Americans are all on board with.