I started with a Lee Anniversary Kit... I also use Lee dies (I'm cheap, but they've always worked well).
The 3-die rifle set (pace setter) is what I have always used which has a full-length resizing die, a bullet seating dies, and a crimp die The 2-die set doesn't have the crimp die. Lee die sets also include a powder dipper and a shell holder.
For pistol dies there is also a 3-die set, plus you can get the Factory Crip Die, I always do.