As to the bio of this "Jesse". I don't really care if an instructor is prior military or not. I just want to be confident that the person I am going to be spending my money with and trusting to train me and my wife actually knows what they claim to know and that they're an effective teacher.
I would like to that the person I am considering training with is open and honest about their history, training, and experiences. His name and service are not classified. And being a former SEAL does not automatically make him a good instructor.
I look forward to them posting the credentials of the instructors. They don't have write detailed novels but a decent summary is necessary.