Makers Mark listened...and reversed course!

[10Forward]

A company that listened to the customer, realized their mistake, and went back to the original formula. I'm Ambassador #315441 and am glad to see this!

Maker's Mark Switches Back to 90 proof, 45% Bourbon change their minds | BourbonBlog

Grab those now a collectors item '42% alcohol, but only for a week' bottles while you can - and sell them on Ebay.

 

[drysdaleg]

Hell yes! I read about them watering down their product. I been down there and dipped myself two bottles. If you ever get the chance to go down there its great, they have a great tour of the joint.

 

[Brandon]

Dear Ambassador,

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

The unanticipated dramatic growth rate of Maker’s Mark is a good problem to have, and we appreciate some of you telling us you’d even put up with occasional shortages. We promise we'll deal with them as best we can, as we work to expand capacity at the distillery.

Your trust, loyalty and passion are what’s most important. We realize we can’t lose sight of that. Thanks for your honesty and for reminding us what makes Maker’s Mark, and its fans, so special.

We’ll set about getting back to bottling the handcrafted bourbon that our father/grandfather, Bill Samuels, Sr. created. Same recipe. Same production process. Same product.

As always, we will continue to let you know first about developments at the distillery. In the meantime please keep telling us what’s on your mind and come down and visit us at the distillery. It means a lot to us.

Sincerely,

Rob Samuels
Chief Operating Officer,
Ambassador-in-Chief
rob@makersmark.com

Bill Samuels, Jr.
Chairman Emeritus,
Ambassador-at-Large
bill@makersmark.com

 

[mbills2223]

New ambassador
#1571528

 

[Loar]

Very glad that they listened to the public on this one. Sort of a New Coke backlash

 

[theweakerbrother]

I'd like to think it was the gentleman's disagreement dissertation and relatives to Porter's Five Forces Analysis is what changed their mind.

Also, I smashed all the bottles I could find in protest at their distillery and I tried barfing into the mash.

 

[Miller Tyme]

Enough said !

 

[theweakerbrother]

Wild Turkey. Preferred by 9 out of 10 hobos without a palate for good bourbon.

 

[Miller Tyme]

Wild Turkey. Preferred by 9 out of 10 hobos without a palate for good bourbon.

Better than that watered down houch MM was trying to pass off as bourbon

 

[theweakerbrother]

Watered down?

Like this?

Maker's Mark to restore alcohol content of whiskey

 

[theweakerbrother]

I want to find a bottle for collectability.

 

[joslar15]

My guess it was just a marketing ploy.

 

[Miller Tyme]

My guess it was just a marketing ploy.

Oh Yeah, probably brought to you by the same idiots who came up with "New Coke"


Now that was a brilliant marketing move.......................

 

[VoteRedTeam]

I wondered the same thing at first....but after I saw they actually produced some at 42% ABV.....I think that proves they actually changed production based on the new 'mix'. I think the original decision to dilute was solely a decision of their new owners, Beam Inc. and not at all the Samuels Family. Either way....they got a ton of free publicity out of the whole deal....

Ambassador #96629 - Since 2002

 

[VikingWarlord]

I'm heading down there this weekend to do the trail. I'll be dipping my bottles on Friday.

Ambassador 260467 - 3/29/2005

 

[joslar15]

I wondered the same thing at first....but after I saw they actually produced some at 42% ABV.....I think that proves they actually changed production based on the new 'mix'. I think the original decision to dilute was solely a decision of their new owners, Beam Inc. and not at all the Samuels Family. Either way....they got a ton of free publicity out of the whole deal....

Ambassador #96629 - Since 2002

Really though, how difficult would it be to do a limited production run, with every intention of going back to the old recipe, then all of a sudden say they are reversing their decision due to customer demand?

 

[Brandon]

Why would a company tell everyone their plans in the first place? Why not just do it like most other companies would.

Maybe they actually care?

 

[theweakerbrother]

Why ask why?

 

[KG1]

Enough said !

Sweet! Hobo # 85369

 

[Brandon]

I want to find a bottle for collectability.

Found a 1.75l bottle today. The hunt for a couple smaller bottles continues!