What's up with owls in commercials?

[DoggyDaddy]

Has anyone else noticed a proliferation of owls in advertising lately? I count four current commercials that feature an owl. America's Best Eyeglasses, Trip Advisor, Xyxal (allergy medicine) and now WGU (Western Governors University). I wonder if they're all using the same advertising agency?

 

[snapping turtle]

Wise old owls. First thing I think of.

 

[MCgrease08]

Yep. Owls are a symbol of wisdom. It's supposed to subconsciously make you feel like you should listen, or that you've made a good decision.

 

[nra4ever]

Owl used by the illuminati, Masons and the bohemian grove.

 

[TB1999]

Owl used by the illuminati, Masons and the bohemian grove.

And tootsie pops

 

[4651feeder]

Who?

 

[Dirtebiker]

Who?

 

[jbombelli]

Not impressed by your observation:

 

[DoggyDaddy]

I know the symbology, I just don't ever remember so many owls simultaneously for totally different products. I remember smatterings of owls - the tootsie pop owl, White Owl cigars (although the owl wasn't the "spokesman" I don't believe).

 

[Kutnupe14]

Who?

Three

 

[MrsSilverlight]

Owl is WGU's school mascot. I'm a student there.

They're also sponsoring the screech owl at Holliday Park this year!

I think the other companies are a coincidence but all jumped on the boat after seeing a WGU commercial.

 

[MCgrease08]

I know the symbology, I just don't ever remember so many owls simultaneously for totally different products. I remember smatterings of owls - the tootsie pop owl, White Owl cigars (although the owl wasn't the "spokesman" I don't believe).

As someone that works in marketing I can say, there are a lot of lazy people in marketing.

 

[BehindBlueI's]

Who?

Who?

Schmitt furniture, that's who!

(Commerical that used to run in the southern Indiana area. The owl that was used was donated to the Louisville Zoo.)

 

[DoggyDaddy]

As someone that works in marketing I can say, there are a lot of lazy people in marketing.

That's what made me wonder if all these commercials are from the same ad company. "Hey, the owl worked for _______. Let's use an owl for _______!"

And BBI reminded me of another one... I think Floors To Your Home has one that's using the "Who? Floors to Your Home, that's who!" thing.

 

[DoggyDaddy]

Owl is WGU's school mascot. I'm a student there.

They're also sponsoring the screech owl at Holliday Park this year!

I think the other companies are a coincidence but all jumped on the boat after seeing a WGU commercial.

Okay, the mascot I'll give you. That only makes sense.

 

[Kirk Freeman]

Women control the money spent in the household. Women like owls.