Wendy's announces Uber-like surge pricing model…

[Ingomike]

”Wendy’s announced it will launch new menu prices that will fluctuate depending on the time of day.”

Wendy's announces Uber-like surge pricing model

Wendy’s, the country’s second-largest burger chain, said it will introduce menu prices that will fluctuate depending on the time of day.

www.goodmorningamerica.com

 

[Cameramonkey]

 

[littletommy]

Doesn’t sound like the brightest of ideas, but then again, it won’t effect me one way or the other, I quit eating there when they replaced the best fast food fries you could get with that disgusting crap they have now. The place has sucked since Dave Thomas died.

 

[xwing]

That's an awful idea. I hope it goes down in flames. I can't imagine having to "guess" what price fast food would cost. The whole point is "cheap food". If the price varies, I'd rather skip it altogether than get there and have to turn home.

 

[Super Bee]

Fast food is getting crazy. Bought lunch for myself and an employee at McDonalds last week. . $27.00. And I did not even get a drink.

 

[Hoosierdood]

The whole point is "cheap food".

Not anymore. You can't hardly get a meal at a fast food restaurant for less than $10 these days. Also, "fast food" isn't all that fast these days either.

 

[firecadet613]

Another reason to go to McD's and use the 20% off coupon on their app...

 

[Hoosierdood]

Another reason to go to McD's and use the 20% off coupon on their app...

I actually got McD's tonight for me, my wife, and 2 boys. Even with 20% off, it was still $37 for 4 people. And my wife only got a cheeseburger and small fries.

 

[Dentoro]

I actually got McD's tonight for me, my wife, and 2 boys. Even with 20% off, it was still $37 for 4 people. And my wife only got a cheeseburger and small fries.

McD’s makes their money off restaurants, not food. They won’t care till restaurants start closing, By then us gov/black rock will own them.

 

[R3p1lc3]

Honestly were all just better off abstaining. only thing any of them have to offer that is any good for you is meat.. and that's pretty iffy at this point. Everything else they are pushing is just diabetes, Alzheimer's, and cancer.
And they just want to charge you more when they are too busy to spread disease fast enough?

 

[firecadet613]

I actually got McD's tonight for me, my wife, and 2 boys. Even with 20% off, it was still $37 for 4 people. And my wife only got a cheeseburger and small fries.

Damn. We're about $25ish, but the wife doesn't get a drink and our boys are still getting happy meals.

McD’s makes their money off restaurants, not food. They won’t care till restaurants start closing, By then us gov/black rock will own them.

Don't kid yourself, franchisee profitability is still important. If they aren't making money and/or happy... look out.

Haven't McD franchisees sued the franchisor (McD) recently? Hmm...

 

[MrSmitty]

I didn’t like Wendy’s when Dave was still alive, the only thing worth eating there are the Frosty’s, chocolate, of course, vanilla is a waste of taste buds…




9mm is better than .45.

I know my frosty statement will illicit the same debate as 9 vs .45

 

[BehindBlueI's]

I didn’t like Wendy’s when Dave was still alive, the only thing worth eating there are the Frosty’s, chocolate, of course, vanilla is a waste of taste buds…

Of all the fast food salads, Wendy's did the best by far. I don't really care for anything else there that much, including the Frosty of any flavor, but their Harvest Chicken Salad was one of my favorite salads from anywhere at any price point. Looks like they don't offer it any longer, though.

 

[firecadet613]

 

[ChristianPatriot]

Hotels have been doing this for years. Jacking up the prices on weekends and high volume/priority days.

Somehow we all just deal with that crap.

 

[Hatin Since 87]

I didn’t like Wendy’s when Dave was still alive, the only thing worth eating there are the Frosty’s, chocolate, of course, vanilla is a waste of taste buds…




9mm is better than .45.

I know my frosty statement will illicit the same debate as 9 vs .45

No debate here! The chocolate frosty is the only thing i like from there. I will eat the spicy chicken sandwich if im hungry and thats where everyone wants to eat, but usually i just get a frosty.

 

[BehindBlueI's]

Hotels have been doing this for years. Jacking up the prices on weekends and high volume/priority days.

Somehow we all just deal with that crap.

That's just supply and demand and you know before you book.

Not really comparable to getting in a drive thru line and having no idea what the price is going to be. You going to pull up to the speaker, get an estimate, then decide if you want to complete the order or not? How pissed are you going to be if your buddy ahead of you gets the same meal for $8.50 but triggers surge pricing and yours is $12?

 

[Cameramonkey]

Hotels have been doing this for years. Jacking up the prices on weekends and high volume/priority days.

Somehow we all just deal with that crap.

You cant be serious? Do you understand basic economics? Thats an apples and oranges comparison.

Uber and hotel demand pricing is driven by scarcity. There is more demand for a limited amount of product in those time frames. There are only so many rooms and cars. There is no scarcity of product to justify Wendys' move.

Wendys isnt running out of hamburgers during surge times. And they arent charging you based on the number of seats available in the dining room. So no, this is a bullsh** comparison because there is no supply and demand issue to justify the price increase. The only difference is the workers are working harder during those surges. And you know damn good and well those kids arent getting paid more during the surge.

This is just a weak sauce money grab.

EDIT: And I thought fast food credit card terminals asking for tips was ridiculous.

 

[ChristianPatriot]

You cant be serious? Do you understand basic economics? Thats an apples and oranges comparison.

Uber and hotel demand pricing is driven by scarcity. There is more demand for a limited amount of product in those time frames. There are only so many rooms and cars. There is no scarcity of product to justify Wendys' move.

Wendys isnt running out of hamburgers during surge times. And they arent charging you based on the number of seats available in the dining room. So no, this is a bullsh** comparison because there is no supply and demand issue to justify the price increase. The only difference is the workers are working harder during those surges. And you know damn good and well those kids arent getting paid more during the surge.

This is just a weak sauce money grab.

EDIT: And I thought fast food credit card terminals asking for tips was ridiculous.

It was just a thought man. Sheesh. My bad.

 

[Ingomike]

There is no scarcity of product to justify Wendys' move.

Maybe we are looking at the wrong supply/demand component. What if the scarcity is labor? if you eat lunch at 12:30 pm you pay more than at 3:30 pm? Just trying to think through why they might do this.