I'll get a little more excited when they show the world a real photo and not an Adobe Illustrator/Photoshop rendering of one.
A little birdie just flew by and told me:
No details on the design of the pistol yet, but the P238 will be introduced at SHOT. Dealers my order them at that time. Will come in three models; Nitron, Two Tone, and All Stainless. Retail will be $459 - $559, depending on the model.
You'll often see professional photographs having a similar quality to them. It comes from the photographer cleaning up and softening the photo.