Never seen it before, but it looks cool. If I already didn't have tools for this, I might consider it. But even though it's not that expensive, I just can't get excited about it.
I could see this being really helpful if someone was deployed or traveling with their AR. It's got a lot of tools in a very compact space. It would interesting to see how durable it is.
I like the features for sure, although I do have "old school" cleaning tools, for the price I will be picking one up to give it a try.
Thanks for the video I didn't know it existed.