The kit should of included some type of holster.
To make it somewhat a complete 24 hour kit they should of threw in
-3 emergency packets of water
-small package of rations
-emergency poncho
-small Boo boo kit (maybe)
-some type of draw string backpack should you have to walk somewhere.
Even with the few extra items it's still wouldn't be worth the price they're asking.
I would love to see some actual survival experts make a real version of this, which would probably be at a lower price point.