You guys should have seen California back when we had a "Drought" and cities would come around and ticket you for washing your car, hosing your walkways/driveways, filling your pool, watering your lawn, etc... Everyone's grass died and turned brown.
Then there were companies (I kid you not) that would "PAINT" your lawn green for you. They were handing out business cards and they would put little signs up on lawns they did already.
It was a very weird place to live.
I didn't live there but I remember that.