Disposable Heart
Grandmaster
Hoyos and Punch are my two brands of choice, solid, good value, not pretentious and flavorful. I like La Gloria Cubanos a little more but they got trendy and the prices got unreasonable.
I hate that, btw. Something is put in a Magazine or considered "trendy" pricing goes up and supplies run out. My old store in Dayton could not keep Punch Champions (think of the Springfield Champion, in cigar form, short) on the shelves. We raised the pricing and viola, instant seller (went from 5 bucks a hit, to roughly 7, people still bought em by the gross).
Other popular ones from when I was in cigar selling (that were also nothing huge):
Maduro Missiles from Rocky Patel (dropped off when rumors of amounia, spelling, being used in aging)
Bolivars (they had a new series, new to our store, sold out constantly, I acutally liked the aroma, but hated the taste)
Arturo 8-5-8 ( I forever hate the name 8-5-8, symbolizing internal stacking order in a box, nothing more, but couldnt convice people who would become physically angry that we were out of them and that any other maduro or natural series from Fuente was the same)
FuenteOpus X (not a smoker's cigar, something so that people can say they have something rare, but it is still a mass produced, very weak soiled cigar that has little taste and poor quality now due to demand).
Soprano series from CAO (terrible smoke, but popular to non-smokers due to the association with the show, most smokers of these were people that tried to be a master of all trades type, I.e. they knew everything about everything, but knew nothing).
Fuente Hemmingway Short Stories (could never keep them in stock, poor quality cameroon, dry smoke, very short, not a smoker's cigar, more of an enlarged filterless cigarette, unique shape though attracted folks).
"Cubans": I hate this concept with the entirity of my soul. I've had more idiots come up to me at parties, after learning I was a cigar man, telling me they had or have a Cuban, or if I could get them one. Upon looking at their cigar, their disappointment was usually high to find they have been lied to or their lie didnt work. A Muniemaker is not a cuban . My other favorite is when companies use "Cuban seed" as a marketing ploy, getting the average idiot to pony up a few extra bucks for something they thinks is great. Over 90% of all tobacco plants are "cuban seed" as it was the first point for travelers to America for a loading/unloading point. Also, so many people believe them to be a Holy Grail of sorts, not realizing it is all in their head. Most of the cubans I have smoked are very well made cigars, but poor tobacco. Apparently communism in Cuba doesnt understand crop rotation. All in all, its decent tobacco, but terrible taste. If Cuba was allowed to do trade again with the US, it would not be a cigar I ape for from there, but a immaculate Packard (damned beautiful cars).
You did mention the Hoyos, I am a huge Prenesadio fan, which many people see an over 5 dollar cigar and pass, very nice smoke, especially with a good rye.