For 9 mm I like Federal HST in 124 gr. When on sale, I'll buy a couple hundred rounds. Runs well in everything I have.
Winchester PDX1 for most anything.
Buy something on this list and you won't be too far off. In 38 spl, barrel length makes a difference. What works best in a 4"+ bbl, may not work well in a 2" bbl.
Best Choices for Self Defense Ammo