Same knife, WalMart can sell cheaper due to ecomomies of scale. I owned a retail cutlery store for over 15 years and my cost on that knife was always in the high $20.00 range, and I was a Buck direct dealer. Could not compete w/Wally world so I never stocked the 110. Be careful though when buying Buck as they have a "made in China" line that looks just like the US made line.
How do yo tell if your buck 110 is made in china? I can't find it writen on there anywhere