The FORD Bronco is back for 2020

[KellyinAvon]

Saw one in the Eskenazi garage today. It must've been a base model, hard top with what I would call cop-car wheels. Not big, not small.

 

[KellyinAvon]

The new Bronco is more true to the original than the bloated F-150 based model of the OJ Simpson era.

View attachment 164486

I didn't realize the 1st Gen was produced that many years. According to Wiki the only transmission until 1973 was the 3 on the tree

 

[WebSnyper]

The new Bronco is more true to the original than the bloated F-150 based model of the OJ Simpson era.

View attachment 164486

The Bronco II’s we’re closer to the original sizing.

 

[WebSnyper]

Ford using marketing shenanigans to sell more "Escapes". Pick a name with a storied history and apply it to something with a couple of styling cues that it really doesn't otherwise apply to. See also, Mustang Mach E.

The new Blazer is an abomination for the name on the GM side as well.

 

[Route 45]

Ford using marketing shenanigans to sell more "Escapes". Pick a name with a storied history and apply it to something with a couple of styling cues that it really doesn't otherwise apply to.

Eh, not really. The Bronco Sport is actually a lot more off-road capable than "just an Escape."

The 2021 Ford Bronco Sport Badlands Is Killer Off Road

The Baby Bronco is as cute as it is capable.

www.roadandtrack.com

 

[HoughMade]

Eh, not really. The Bronco Sport is actually a lot more off-road capable than "just an Escape."

The 2021 Ford Bronco Sport Badlands Is Killer Off Road

The Baby Bronco is as cute as it is capable.

www.roadandtrack.com

So you're telling me they couldn't have offered an Escape with the same add-ons if they wanted to? Of course they could. It's the same platform and there's not many under-the-skin differences between them. Good on them if they can make more money by spreading the platform development costs among several models and broadening the appeal of the platform, but that's what they are doing.

 

[hoosierdoc]

My wife talked to dealer. They want $25k over MSRP for delivery in January

 

[dung]

My wife talked to dealer. They want $25k over MSRP for delivery in January

That is some crazy talk. I am sure they will find some suckers. Perhaps if they offered 25 over my trade

 

[BigRed]

My wife talked to dealer. They want $25k over MSRP for delivery in January

Wish in one hand, want in the other......

 

[hoosierdoc]

Wish in one hand, want in the other......

Right?

But honestly, sucks for the dealers. Supply and demand and what not. If i order one from manufacturer and wait it better come in maxing at MSRP.

If they are holding the jeep above their heads and whoever can jump high enough can buy it.... That annoys me. We never jacked up PMAGs when none could be found. When we got them we'd sell at our usual price, but we didn't have huge overhead either

 

[BigRed]

Right?

But honestly, sucks for the dealers. Supply and demand and what not. If i order one from manufacturer and wait it better come in maxing at MSRP.

If they are holding the jeep above their heads and whoever can jump high enough can buy it.... That annoys me. We never jacked up PMAGs when none could be found. When we got them we'd sell at our usual price, but we didn't have huge overhead either

They are free to ask what they wish....just as folks are free to pay what they wish.

Likewise, I am free to not enter a transaction such as that for a vehicle.

If the Bronco is any good, there will be plenty around in 5-10 years. If it isn't, there will not be.

I'll just stick with my old 4x4 truck for now.

 

[Ingomike]

Ford using marketing shenanigans to sell more "Escapes". Pick a name with a storied history and apply it to something with a couple of styling cues that it really doesn't otherwise apply to. See also, Mustang Mach E.

I recently made similar comments about them using the Maverick name for a definitely not Maverick vehicle. I was told they are struggling to find names they can secure the rights to so they are digging up names they already own for this.

 

[BigRed]

I recently made similar comments about them using the Maverick name for a definitely not Maverick vehicle. I was told they are struggling to find names they can secure the rights to so they are digging up names they already own for this.

Well, the old Maverick was a poor excuse for a car...the new Maverick is a poor excuse for a truck.

Maybe that's the connection they are going for.

 

[DoggyDaddy]

Well, the old Maverick was a poor excuse for a car...the new Maverick is a poor excuse for a truck.

Maybe that's the connection they are going for.

I had a buddy when I lived up in Lafayette that had a mustard yellow Maverick. He called it "Mabel". Mabel had no front passenger seat. She had a beanbag chair there. There were 4 of us that covered a lot of country roads up there in Mabel.

 

[gregkl]

So you're telling me they couldn't have offered an Escape with the same add-ons if they wanted to? Of course they could. It's the same platform and there's not many under-the-skin differences between them. Good on them if they can make more money by spreading the platform development costs among several models and broadening the appeal of the platform, but that's what they are doing.

Is it the same platform? That is not the intel I have.

 

[Route 45]

Is it the same platform? That is not the intel I have.

The Bronco Sport and the Escape share the same underpinnings and powertrains. The Bronco Sport is much more capable off road, with additional ground clearance, superior approach and departure angles, over 23" water fording capability, off-road tuned suspension, locking rear differential and several 4wd terrain modes.

If it was just "marketing shenanigans," the Bronco Sport would just be a square Escape with no other real differences. But that's obviously not the case. In fact, a lot of people are finding that the Bronco Sport is a better off roader than a Jeep Cherokee.

Now the Mustang Mach-e? That's marketing shenanigans. And an abomination. They should have named it the Electro-Pinto.

 

[Route 45]

I recently made similar comments about them using the Maverick name for a definitely not Maverick vehicle. I was told they are struggling to find names they can secure the rights to so they are digging up names they already own for this.

They should have called it the Courier, like their previous mini truck. But I guess "Maverick" is more stylish.

the new Maverick is a poor excuse for a truck

They will sell a boatload of them. And they'll do what buyers need them to do. Not everyone needs a Cummins dually.

 

[SnoopLoggyDog]

The only "car" the Ford still markets is the Mustang. Everything else is either a truck or sport/suv. No more Focus, Fusion, Edge vehicles. They gave up an entire market share to Honda, Toyota, and Kia.

 

[gregkl]

The Bronco Sport and the Escape share the same underpinnings and powertrains. The Bronco Sport is much more capable off road, with additional ground clearance, superior approach and departure angles, over 23" water fording capability, off-road tuned suspension, locking rear differential and several 4wd terrain modes.

If it was just "marketing shenanigans," the Bronco Sport would just be a square Escape with no other real differences. But that's obviously not the case. In fact, a lot of people are finding that the Bronco Sport is a better off roader than a Jeep Cherokee.

Now the Mustang Mach-e? That's marketing shenanigans. And an abomination. They should have named it the Electro-Pinto.

Ah, I thought he was saying the Escape and the "real" Bronco shared platforms. My bad.

Sorry about that Hough. Should have never questioned you.

 

[gregkl]

The only "car" the Ford still markets is the Mustang. Everything else is either a truck or sport/suv. No more Focus, Fusion, Edge vehicles. They gave up an entire market share to Honda, Toyota, and Kia.

And probably a smart move. GM should follow suit.

The margin is in CUV's, SUV's and trucks.