Today is the launch of our updated website. Take a look: Police | Fire | EMS | Tactical ? Nelson & Co.
The design is a different style - more of a 'mobile first' concept. It departs from static menus. The menu and the cart actually reside off the screen and slide in when you click menu or cart (like you usually see on handheld devices). It is cool 'tech' but more than that it gives space for 'stuff' where otherwise there would be menus and navigation. Its clean. Its easier to get to any screen with less clicks. But is it easy for other people (besides the guy who works on it everyday) to use? It is, of course, a work in progress (adding more to it everyday); but it sure would be awesome if any of you had some feedback to share about it.
Here's some insight into our thinking about our new company -- we have been described as a 'cop shop'. And we accept that, but cringe a little when we do. Our brand is more, so much more than just that. At least, that is what we are trying to build - something more. We have very strong historical roots in the tactical training and nylon gear world, and a very strong retail background -- two things that 'cop shops' are traditionally not very good at. A traditional cop-shop is probably better at hemming and shiny buttons than we are right now, but we'll catch up with those. But clean merchandising and an emphasis on what works and what doesn't are usually lost in a 'cop shop'. And many (most?) aren't very friendly or inviting to the non-sworn.
The target customer for Nelson & Co. is public safety -- we are Public Safety Outfitters. However, we live within an expanded definition of what that means. Public safety is the police officer and sheriff's deputy for sure. Of course it includes the firefighters and the paramedics. But it is also the citizen with the interests in shooting and personal safety who carries with them the responsibility of deadly force, on the range and in their 'regular' lives everyday. The citizen is more likely to be first on the scene than those who are dispatched - they're there when it happens! We include all of these groups in our family - we are here for the 'good guys'.
So, it would be very appreciated if you could take a few minutes, just a few, to look at our new web offering and reply here about how it 'feels' and how you like it. Ask your 'good guy' friends to take a look at it too, if you don't mind. Maybe when you read this, share this with others who might not otherwise see it so their opinion can be registered too. Comments on this thread are welcome and encouraged. But also, even more eagerly we wait to learn if you think we are on the right track of including everyone who is righteously on our side - the good guys who identify the same way we do.
How are we doing?
The design is a different style - more of a 'mobile first' concept. It departs from static menus. The menu and the cart actually reside off the screen and slide in when you click menu or cart (like you usually see on handheld devices). It is cool 'tech' but more than that it gives space for 'stuff' where otherwise there would be menus and navigation. Its clean. Its easier to get to any screen with less clicks. But is it easy for other people (besides the guy who works on it everyday) to use? It is, of course, a work in progress (adding more to it everyday); but it sure would be awesome if any of you had some feedback to share about it.
Here's some insight into our thinking about our new company -- we have been described as a 'cop shop'. And we accept that, but cringe a little when we do. Our brand is more, so much more than just that. At least, that is what we are trying to build - something more. We have very strong historical roots in the tactical training and nylon gear world, and a very strong retail background -- two things that 'cop shops' are traditionally not very good at. A traditional cop-shop is probably better at hemming and shiny buttons than we are right now, but we'll catch up with those. But clean merchandising and an emphasis on what works and what doesn't are usually lost in a 'cop shop'. And many (most?) aren't very friendly or inviting to the non-sworn.
The target customer for Nelson & Co. is public safety -- we are Public Safety Outfitters. However, we live within an expanded definition of what that means. Public safety is the police officer and sheriff's deputy for sure. Of course it includes the firefighters and the paramedics. But it is also the citizen with the interests in shooting and personal safety who carries with them the responsibility of deadly force, on the range and in their 'regular' lives everyday. The citizen is more likely to be first on the scene than those who are dispatched - they're there when it happens! We include all of these groups in our family - we are here for the 'good guys'.
So, it would be very appreciated if you could take a few minutes, just a few, to look at our new web offering and reply here about how it 'feels' and how you like it. Ask your 'good guy' friends to take a look at it too, if you don't mind. Maybe when you read this, share this with others who might not otherwise see it so their opinion can be registered too. Comments on this thread are welcome and encouraged. But also, even more eagerly we wait to learn if you think we are on the right track of including everyone who is righteously on our side - the good guys who identify the same way we do.
How are we doing?
