I read/searched back through the thread and saw the posts from you and @Master tech about Natchez... so I'm late to the party.I just checked, I ordered a case Feb. 9th for $499, $550 with tax and shipping.
IMO, it looks like they are doing everything that they can to price as low as they can for legit customers without it getting snapped up by gougers.
Even though they limit one case per household per day, I would bet money they were seeing dozens of cases ordered from the same city/county/zip within minutes of each other... the gougers recruit friends/family to get around the 1 case limit and a text goes out as soon as it's available.
When they could turn a case for $400-600 profit, they can find people to help them out for a cut. Squeeze that down to $100-150, not so much.
But stimulus buying will likely explode the market price... so...