‘Everyone’s an athlete’: Dick’s Sporting Goods CEO Lauren Hobart on how to make retail more inclusive
Hobart is investing in new brick-and-mortar formats and making the outdoor retailer more welcoming to first-timers, women, and people of color.
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I haven't been to Dick's since they came out against gun owners. It appears they would prefer I not come back either.Fast-forward to today, and the move away from firearms has helped clarify the type of customer that Hobart aims to serve. She is unlocking growth for Dick’s by making the retailer’s stores more welcoming to women and people of color, who have not always felt at home in the world of sports and outdoor recreation.