Corporate America and modern internet culture.

[Leadeye]

Having worked my entire life in manufacturing I'm having a hard time understanding modern companies making "woke" marketing decisions. I can't believe that there are so many customers that are "woke" or use some sort of "woke rating" given to them by the internet to make buying decisions. There's going to some for sure and companies don't want to lose those buyers, but it seems like they are chasing away others.

I've seen executives make stupid decisions for selfish reasons over the years, but demeaning one group to court a smaller one just seems crazy.

 

[Ark]

IMO it's an epidemic of institutional cowardice sweeping the nation. They're just weak people who are scared of being yelled at on Twitter, full stop.

 

[KittySlayer]

It is hard to understand when you look at a crowd supposedly woke people with their face buried in an Apple iPhone (giant corp), surfing Facebook (approaching monopoly status) sucking down Starbucks Coffee (giant corp with mediocre coffee), while wearing their Nike attire (built by enslaved children) while their Tesla charges (it's child mined cobalt batteries).

 

[erasure]

Burgers?

Let's see, McDonalds. wikipedia has their 2019 revenue at 21,077,000,000, net income 6,025,000,000

Oh yeah, McDonalds is very worried about people yelling on twitter. Their execs are totally terrified of losing a percentage point of market share. Just like Jeff Bezos, net worth eleventy bajillion, is running the Washington Post with an eye toward readership and profits instead of cultural poison and propaganda.

 

[NKBJ]

If it's institutional cowardice or any type of intimidation then compliance is being obtained by a threat from __(fill in the blank)__ .

 

[fullmetaljesus]

If it's institutional cowardice or any type of intimidation then compliance is being obtained by a threat from __(fill in the blank)__ .

It's similar to all the businesses that don't give a shot about blm putting wood covers on their windows filled with blm propaganda just so they won't be targeted.

 

[NKBJ]

Yeah but who's doing the threatening?
There has to be a systematic process in operation?

 

[KLB]

It is hard to understand when you look at a crowd supposedly woke people with their face buried in an Apple iPhone (giant corp), surfing Facebook (approaching monopoly status) sucking down Starbucks Coffee (giant corp with mediocre coffee), while wearing their Nike attire (built by enslaved children) while their Tesla charges (it's child mined cobalt batteries).

Elon Musk is not really part of that.

 

[chevyguy]

IMO it's an epidemic of institutional cowardice sweeping the nation. They're just weak people who are scared of being yelled at on Twitter, full stop.

Telecoms Tough Guys go away when you hit the power button.

 

[Tombs]

Having worked my entire life in manufacturing I'm having a hard time understanding modern companies making "woke" marketing decisions. I can't believe that there are so many customers that are "woke" or use some sort of "woke rating" given to them by the internet to make buying decisions. There's going to some for sure and companies don't want to lose those buyers, but it seems like they are chasing away others.

I've seen executives make stupid decisions for selfish reasons over the years, but demeaning one group to court a smaller one just seems crazy.

Because that "smaller" group is the one with all the money, banks, hollywood, media, and legal teams behind them.

If the "majority" lacks the balls to take them to court over it, then obviously the corporations are going to play it safe and avoid the ones who will take them to court.

Read my signature. Until conservatives wake up from their Reagan induced slumber, this problem will only get worse and worse.

 

[jsx1043]

It’s called “corporate social responsibility” and it’s intertwined with critical race theory and social justice.

The ultimate end goal is to be on the side of big government as an “approved socially conscious” business and allowed to approve or disapprove of transactions once the fiat paper dollar goes away and the new central bank digital currency (CBDC/FedCoin) is implemented.

 

[KittySlayer]

If it's institutional cowardice or any type of intimidation then compliance is being obtained by a threat from __(fill in the blank)__ .

Jesse Jackson and his crew were pretty adept at getting paid off. The new batch are just more sophisticated. Follow the money.

 

[Ark]

Burgers?

Let's see, McDonalds. wikipedia has their 2019 revenue at 21,077,000,000, net income 6,025,000,000

Oh yeah, McDonalds is very worried about people yelling on twitter. Their execs are totally terrified of losing a percentage point of market share.

That's exactly my point. They have nothing, objectively, to fear from telling the cancel mob to pound sand. So why do companies keep caving to their demands? Emotional cowardice. The execs personally, emotionally don't like it when people scream at them on their Twitter, and they're giving in and pandering instead of just blocking those people and continuing as normal.

 

[Ingomike]

That's exactly my point. They have nothing, objectively, to fear from telling the cancel mob to pound sand. So why do companies keep caving to their demands? Emotional cowardice. The execs personally, emotionally don't like it when people scream at them on their Twitter, and they're giving in and pandering instead of just blocking those people and continuing as normal.

They (the companies) are the cancel mob, that is who their employees are, the young, just out of college indoctrinated from our tainted education system, run the social side and the older employees just want to keep their gravy train running...

It is difficult to get a man to understand something when his salary depends upon his not understanding it.
Sinclair

 

[Tombs]

That's exactly my point. They have nothing, objectively, to fear from telling the cancel mob to pound sand. So why do companies keep caving to their demands? Emotional cowardice. The execs personally, emotionally don't like it when people scream at them on their Twitter, and they're giving in and pandering instead of just blocking those people and continuing as normal.

It ain't emotional cowardice, dude.

It's called not wanting to be taken to court.

Lets say they decide to not ban someone off social media. Then <insert minority of your choice> inside the company goes and gets a lawyer and says they have an unsafe workplace and their employer is a racist. Some activist judge will make an example out of the case, and the company is now in ruins.

 

[bwframe]

That woke lib crowd is vicious. They will say or do anything, truth doesn't matter.

Swing twitter or facebook against something, then you have a self-feeding frenzy. What can a wokester do to one up the next? Lie, shame, dox, etc. They have nothing to lose.

Whereas, a whole lot of American business is just teetering on the edge in this scamdemic.

 

[wtburnette]

Corporate America is all about the short term. Short term profits and short term virtue signaling to keep the SJW mobs from affecting their business, whether those mobs are internal or external (or both).

 

[funeralweb]

They are catering to all of those last-second Biden votes, who they believe are actual legitimate consumers.
On the other side of that coin, they also believe those who complain and vow to boycott their products are just blowing off steam and will never really hit them in their bottom line. Unfortunately, judging by the pace of local store stock persons stacking product daily, they're right.

 

[KLB]

I'll give you my view from inside a fairly large corporation.

This stuff is coming from HR and probably marketing. HR departments have been pushing this stuff for years. The leaders go to conferences where they hear about how this needs to be done and taught. They then come back and tell the CEO they need to do this, and they are off to the races. Inclusion, micro aggressions, yada yada yada...

I am guessing there is a similar dynamic going on in Marketing. As the largest corporations start, it gets easier for the next tier of corporations marketing departments to convince their management that they need to follow suit.

It isn't coming from young employees. Unless it is a tech company, most of the workforce is probably not that young to begin with.

 

[KittySlayer]

Marketing!

Dr. Seuss, INC. self bans 6 books. Get a week of free press coverage (good coverage lauding their wokeness). The grumpy un-woke buy the remaining classic books for fear they will disappear in the future. The woke also buy books to reward the woke company.

Win! Win! Free marketing and an uptick in sales.

And Dr. Seuss’s heirs get more of daddy’s money without having to do any real work.